Healing is the Strategy.
We turn lived experience into capital, culture, and global impact. MINDART is a creative wellness methodology backed by Goldman Sachs — built for founders, organizations, and communities ready to do the deep work.
Walk away with a brand framework you can launch today.
VOTING IS LIVE - Entrepreneur of Impact
Wendy "MoMa" Michel is a finalist for $25K, Entrepreneur Magazine, and a 1-on-1 with Daymond John. Your vote decides the winner.
ABOUT US
MINDART was born from a radical belief: you shouldn't have to compromise your story to grow your brand.
Founded by Wendy "MoMa" Michel — Haitian-American NeuroArtist, survivor, and creative strategist — MINDART exists at the intersection of art, healing, and culture-shifting work.
We’re not for the “just make it look nice” crowd.
We rewire language, build movements, and design experiences that shift culture beautifully and intentionally.
The MAS Framework
Every great brand is defined by a campaign statement that elevates it from a mere product to a cultural force.
Think Nike - Just do It.
Our three-step process — Mind Mapping, MINDART, and Mind Share — helps individuals, founders, and organizations excavate what is true about their brand and bring it forward with clarity and intention. Now deepened by Vince Hudson — Board Chair and brand strategy partner — whose Brand House model has been used with Fortune 500 companies including American Express and P&G. His structural rigor combined with our creative therapeutic modality is unlike anything else in this space.
Our work is transformational.
“I’ve done branding work before, but nothing like this. MINDART’s approach was deeply personal and transformative. It felt like therapy for my art and my business at the same time.”
Elizabeth Addison, The Boston Foundation LAB grant recipient
“Capitalism drills creativity out of us at such an early age. This experience with MINDART made me think of returning to who I truly am. almost return to my younger self.”
Corporate Wellness Participant, Embrace Boston Arts & Culture Summit 2024
“This experience with MINDART held both personal and professional relevance for me. It worked on multiple levels.”
Corporate Wellness Participate, BARR Foundation
Trusted by Visionaries & Innovators
Two Modalities. One Mission.
MINDART helps purpose-driven people and organizations build their brand or product with clarity and impact.
We offer:
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The MAS process — Mind Mapping, MINDART, Mind Share — for individuals, organizations, and teams ready to excavate what is true about their brand and bring it forward.
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An immersive interactive art installation of 1,000+ puzzle-piece paintings that trigger psychological responses, spark community engagement, and open space for meaningful dialogue. Available for events, galas, and activations.
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For brands ready to activate their voice across platforms with strategy, story, and cultural intention.